12 cases · Bharat + Global

CASE STUDIES

Every case is a guided 7-step journey — set the scene, read the context, face the dilemma, commit your call, see what they did, study the frameworks, then prove mastery with a 25-question check.

Pair of the Week

🇮🇳 Bharat · 2010

Zerodha: ₹0 funding, ₹30,000 Cr empire

How two brothers beat ICICI Direct without raising a rupee.

🌍 Global · 1983

Costco: The 11% margin cap that built a $400B empire

Why Costco refuses to mark anything up more than 14%.

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Region
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Level
🇮🇳MoneyEntrepreneurshipeasy

Zerodha: ₹0 funding, ₹30,000 Cr empire

How two brothers beat ICICI Direct without raising a rupee.

7 steps · ~25 min
🌍MoneyEntrepreneurshipeasy

Costco: The 11% margin cap that built a $400B empire

Why Costco refuses to mark anything up more than 14%.

7 steps · ~25 min
🇮🇳EntrepreneurshipMasterymedium

Asian Paints: The 'boring' company that out-Googled Google in 1970

How a paint company became India's most data-driven business — before computers were a thing.

7 steps · ~25 min
🌍EntrepreneurshipMasterymedium

IKEA: The flat-pack accident that built a $50B fortune

A designer trying to fit a table into a car invented the modern furniture industry.

7 steps · ~25 min
🇮🇳LeadershipEntrepreneurshiphard

Tata Nano: When the world's cheapest car flopped

Ratan Tata's noblest project became his most studied failure.

7 steps · ~25 min
🌍LeadershipAI & Techhard

Netflix: Reed Hastings kills his own DVD business

The CEO who deliberately tanked his stock to save his company.

7 steps · ~25 min
🇮🇳AI & TechEntrepreneurshipmedium

Reliance Jio: How giving it away for free won India

₹1.5 lakh crore burned to make data cheaper than water.

7 steps · ~25 min
🌍AI & TechEntrepreneurshiphard

Nvidia: The 15-year bet that became the AI monopoly

Why Jensen built CUDA when GPUs were just for video games.

7 steps · ~25 min
🇮🇳MasteryMoneymedium

DMart: Why R K Damani opens stores so slowly

India's stingiest retailer is also its most profitable.

7 steps · ~25 min
🌍MasteryMoneymedium

Berkshire Hathaway: How holding forever became a superpower

The two men who got rich by sitting on their hands.

7 steps · ~25 min
🇮🇳DharmaLeadershipmedium

Tata Group: Why 66% of profits go to charity

The world's most generous corporate structure — and its quietest moat.

7 steps · ~25 min
🌍DharmaLeadershipmedium

Patagonia: Yvon Chouinard gives away his $3B company to the Earth

The founder who decided his only shareholder would be the planet.

7 steps · ~25 min