🌍 GlobalEntrepreneurshipMasterymedium7 steps · ~25 min
IKEA: The flat-pack accident that built a $50B fortune
Ingvar Kamprad & Gillis Lundgren · Furniture retail · 1956
Step 1 of 7 · ~2 min
Set the scene
A designer trying to fit a table into a car invented the modern furniture industry.
Protagonist
Ingvar Kamprad & Gillis Lundgren
Industry
Furniture retail
Year
1956
Why this case matters
You're about to see a real decision real people lost sleep over. By the end, you'll have made the call yourself, seen what they actually did, and locked in the mental model with a 25-question mastery check.