Spotting Real Pain Points

"Innovation is not invention. It's solving an old problem with a fresh pair of eyes."

— Harsh Mariwala. Built Parachute and Saffola into ₹15,000 Cr brands from a coconut-oil family business.

"Competition is for losers. Build a monopoly by being 10x better at something specific."

— Peter Thiel. From Zero to One — on the power of differentiation.