Management, organisation, marketing, finance — how real companies run.
Definition · Objectives · Importance · Management as art/science/profession
Fayol's 14 principles · Taylor's scientific management · Significance · Limitations
Dimensions · Economic environment in India · Liberalisation impact · Demonetisation & GST
Features · Process · Types of plans · Limitations
Process · Functional vs divisional · Delegation · Decentralisation
Recruitment sources · Selection process · Training methods · HRM scope
Supervision · Motivation (Maslow) · Leadership styles · Communication barriers
Process steps · Importance · Relationship with planning · Techniques
Objectives · Capital structure · Fixed & working capital · Financial planning
Money vs capital market · Primary vs secondary · Stock exchange (NSE/BSE) · SEBI
Concept · 4 Ps · Branding & packaging · Channels of distribution
Importance · Consumer rights · Consumer Protection Act 2019 · Redressal machinery